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Director of Growth Marketing

jane.app

jane.app

Marketing & Communications, Sales & Business Development
Canada
Posted on Friday, March 15, 2024
Let's dive right in — Jane is a company dedicated to growth, innovation, and delight in the healthcare sector. We're on the hunt for proactive individuals ready to join us in our mission to simplify the lives of healthcare professionals every single day. The best part? Jane is a fully remote company, meaning you can work from anywhere in Canada.
We're led by our founders, staying true to our core values while keeping our eyes on the horizon. Our product is a game-changer for professionals like chiropractors, physical therapists, acupuncturists and mental health practitioners. It enables them to digitally streamline their practices with features like online booking, medical charting, scheduling, telehealth, and billing. Curious? Check out more features here.
Jane offers autonomy and flexibility to balance work and life. Need to block out time to pick up the kids? Go for it. That's normal here. And yes, we have a Slack channel for parents, but we've also got channels dedicated to plants, furry friends, food, pride, wellness - you get the idea! While we love to connect virtually, the Jane team also connects in person throughout the year. That comes in the form of departmental get-togethers, company retreats, or possibly a conference or two across North America if you’re keen to learn more about our community of healthcare providers. At Jane, we're all about growth, delight, and serving our healthcare community -- and we're on the search for folks who are ready to dive in and become part of our journey toward making healthcare professionals' lives easier.
For over a decade, Jane has thrived on the power of word-of-mouth referrals resulting from our delightful product and customer experience. Now, as we embark on our next chapter of growth, we're seeking a dynamic senior leader to unite and spearhead our Performance Marketing (SEM/Paid) and Organic/SEO programs. If you're passionate about making a meaningful impact in the health & wellness industry and love a customer-first company, we invite you to join our mission-driven team. Let's tackle real customer challenges together and redefine how customer acquisition and growth can happen through these channels at Jane. We want our future customers to find Jane, consider Jane, and love Jane. If this sounds like your calling, read on!
About the team and you
At Jane, our Marketing department is more than just a team; we're a dynamic, creative, and collaborative community of passionate marketers, designers, and developers. Together, we're committed to driving growth with a continuous improvement mindset. Our mission is simple: design programs that delight and support our customers, fostering lasting relationships along the way.
In our culture of learning, collaboration, and experimentation, we all share a genuine love for Jane. We value curiosity, problem-solving skills, and an eagerness to learn. We work hard, but we also know how to have fun together. You will be part of the Marketing Leadership team, establishing close-knit relationships with the other four leaders in the department and collaborate closely to contribute to the overall marketing strategy and cross-team initiatives. Today, our Marketing department stands at the forefront of opening new channels, new markets and delivering high-impact results. We want to become indispensable to our customers and Jane's continued growth and success.
As an experienced Director of Growth Marketing at Jane, you'll have the opportunity to unite our Organic/SEO and Performance Marketing (Paid/SEM) strategy and programs, shaping them into a cornerstone of our Marketing department. Leading a talented team, you'll expand our acquisition strategies and channels, driving significant growth for Jane. Drawing on your expertise in Performance Marketing, SEO, Content, and Website optimization, you'll champion initiatives that elevate customer awareness, acquisition, and engagement to new heights.
Compensation Expectations for the Role
Jane’s committed to paying our team members fairly, clearly, and above all, paying for growth. This role has a minimum annual salary of $166,300 and a maximum annual salary of $270,000. As you may have noticed, this salary range is quite large, and this is intentional to account for the growth someone will experience in the role throughout their time at Jane (i.e., from building the skills, to accomplished, to highly proficient, all the way to achieving excellence in the role). When hiring talented folks to join the Jane team, we’ve found that new team members are best set up for success when hired with the expectation of being fully accomplished in the role, which for this role would reflect a salary between $197,500 to $207,800. It's also possible to join Jane at a salary above or below this, which would mean a salary below $197,500 which typically reflects someone who has all the potential to be fully accomplished in the role but doesn't yet possess all the skills required, while a salary above $207,800 is typically for individuals who are currently in this role at Jane and had the opportunity to make a significant positive impact on our customers, product and company with deep Jane knowledge. At Jane, we pay for growth, which means that you’ll continue to have conversations about your career development with your manager and see your compensation grow over time as you build an amazing career with us.
More information on Jane's benefits package can be found here

The impact you could have…

  • Introduce tens of thousands of health & wellness clinics to Jane, helping them discover its benefits
  • Empower clinics to seamlessly adopt Jane, helping them to manage and grow their practices efficiently
  • Lead and cultivate a highly skilled, engaged team
  • Drive the growth of our paid and organic/SEO channels, playing a pivotal role in Jane's business growth

The ownership you will have…

  • Lead the Growth Marketing function, overseeing both Performance Marketing (Paid/SEM) and Organic/SEO, and reporting directly to the Chief Marketing Officer.
  • Utilize your deep curiosity to understand the health & wellness small business industry (Chiropractic, Physio, Mental Health, etc.), our customers, and the competitive landscape.
  • Foster collaboration across the marketing organization for projects like website optimization, marketing campaigns, etc., to ensure alignment with overall company goals, marketing strategy, and Jane’s brand voice and tone.
  • Coach and mentor a high-performing team, offering strategy, guidance, continuous feedback, and create a supportive environment to nurture their professional growth.
  • Partner with key stakeholders to develop and execute a strong SEO strategy and roadmap aimed at increasing quality traffic to Jane’s website.
  • Supervise the performance marketing team to develop, execute, and optimize robust paid media strategies across multiple digital channels while maintaining brand consistency.
  • Own the budget and guide the team in strategically allocating and managing resources for efficient ROI and/or ROAS, with the goal of decreasing and maintaining sustainable CAC/CPC.
  • Lead the team in rigorously testing, evaluating, and extracting insights from various experiments and optimizations to maximize performance across all initiatives.
  • Collaborate closely with Business Intelligence and Customer Support (Demo team) to leverage data insights for forecasting, evaluation, optimization plans, and results reporting.
  • Host quarterly business reviews to report and align with Jane’s leadership team and stakeholders.
  • Cultivate a strong relationship with our SEO agency, continually evaluating and improving the effectiveness of our SEO programs and processes to ensure measurable outcomes.
  • Stay up-to-date with industry trends, best practices, and emerging technologies to drive continuous growth and innovation within our marketing efforts.
  • Require proficiency in analytics and reporting tools like Google Analytics, Google Search Console, and third-party rank tracking, to guide data-driven decisions and optimize campaign performance.
  • Partner with content marketing director and champion the integration of content marketing within overall marketing strategies, emphasizing goal setting, performance analysis, and continuous improvement based on insights from key analytics tools.
  • Support content marketing efforts, co-crafting strategies that align with SEO goals and enhance brand engagement, while setting and forecasting measurable targets for SEM and SEO.

The experience we feel we need…

  • 10+ years of extensive, hands-on managerial experience in digital marketing, focusing on Performance Marketing and Organic/SEO, including a minimum of 5 years in director-level or higher leadership positions if a smaller company.
  • Demonstrated ability to scale repeatedly building from ground zero to significant growth phases, including expanding teams, budgets, and marketing programs. This includes managing and incrementally growing acquisition budgets by demonstrating ROI and performance, as well as successfully expanding budgets from initial stages to multimillion-dollar levels.
  • Proven track record of driving growth in high-growth SaaS/tech companies, particularly those catering to small businesses, where you played a pivotal role in revenue generation or direct acquisitions.
  • Experience in the health & wellness industry, as well as with customer referral and product-led growth, B2C, and subscription business models, is highly desirable.
  • Strong technical acumen, comfortable collaborating with engineering, product, and design teams, with a deep understanding of the technical nuances of SEM and SEO.
  • Exceptional collaboration skills, adept at working with cross-functional teams.
  • A compassionate, people-first leader who derives joy from leading and mentoring teams for their professional growth and development. Proven success in managing and nurturing engaged, high-performing teams.
  • Excellent communication skills, capable of effectively engaging with all levels of the organization, including presenting quarterly business reviews to leadership.
  • Deep knowledge of digital marketing channels, platforms, and best practices, with a track record of delivering tangible results.
  • Strong analytical capabilities, proficient in translating data into actionable insights.
  • Proficiency in presenting strategies and reports to senior and executive leadership teams.
  • Versatility to operate effectively at various levels within the organization, embodying the role of both a player and a coach as needed.
We champion collaboration, humility, and a growth mindset. We're seeking individuals who can adapt to our dynamic work style, which often requires flexibility and a willingness to embrace change. So, if this stirs excitement in you — all in the name of helping those who help others — we'd love to hear from you.
To sum it all up — if our ambition and growth excite you, if you're ready to contribute to a challenging yet rewarding environment, and if you're keen to disrupt the status quo alongside a team of talented folks, then we can't wait to meet you!
At Jane, we’re committed to fostering an environment that allows you to come to work as your truest self. We believe it’s important to actively recognize, embrace, and celebrate our differences in order to make Jane an inclusive, equitable, and diverse workplace.
We want to build a team of people who make conversations rich with perspective and experience. We are committed to listening to every voice in order to learn and grow because doing this will allow us to meet the needs of the diverse community of helpers that Jane serves.
We do not tolerate discrimination, prejudice, or oppressive isms of any kind. Employment is decided on the basis of qualifications, merit, experience, and the needs of the Jane community. We encourage anyone who requires accommodation or adjustments throughout the interview process to let us know, and we will do our best to support you.